{HERMèS' SUCCESS HAS BEEN DRIVEN BY SHORTAGE

While most high-end brand names drive exposure through social networks advertising, star partnerships and style programs, Hermès which began as a saddlery and which still hand-stitches the lion's share of its leather bags hasn't. Its main items haven't changed a lot in decades; it does not have TikTok, and doesn't offer celebs complimentary bags.|